Previous research by Ster has revealed that distraction holds a surprising advantage. Even distracted consumers will retain a large part of a TV or radio commercial and may be even more receptive to the message.
But what is the minimum number of exposures needed to achieve your goals among distracted consumers? Could there also be a point where your target audience has encountered your commercial too often, causing the effectiveness of your campaign to decline? And how do you determine the optimal number of exposures for your brand and campaign?
INNOVATIVE NEURO-RESEARCH
This whitepaper provides answers to all these questions, based on a unique and innovative neuro-research, where distracted participants were tracked over an extended period. Additionally, it is one of the few studies specifically focused on brands with low or moderate brand awareness, thus answering the question: how can advertisers with low or moderate brand recognition get the most out of their media budget?
REQUEST THE WHITEPAPER HERE
Fill out the registration form to download our whitepaper, The magic of repetition: How often should your target audience see or hear your commercial to achieve optimal effectiveness?, free of charge. We will send the whitepaper to you via email.
